blūm: Brand Identity, Creative Strategy + Packaging
Joaquin Prime
Actress and producer Teyonah Parris founded blūm to celebrate her journey of loving, embracing, and understanding her own natural hair texture while empowering others to do the same through empowering knowledge and accessible products. blūm needed a bold, luxurious and fun brand identity to help bring her vision to life.
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Posted Oct 23, 2025
Creative strategy, identity, packaging, and digital assets that supported a successful product launch and strong early sales momentum for a haircare brand.
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