Flexia: Branding, Icon + Web Design
Joaquin Prime
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Logo + Pattern on Workout Gear + Pilates Equipment
Flexia’s logo – inspired by the body’s gentle and flexible movements – was crafted to stand out among more typical approaches to fitness and wellness brands.
Logo + Pattern on Workout Gear + Pilates Equipment
Logo on Workout Gear
Logo on Water Bottle
A modern color palette keeps things fresh and sophisticated, with pops of energy - mirroring the Flexia experience.
Web Design
From watching classes to learning about instructors – the multi-use website was intentionally created to feel welcoming and easy to navigate, while amplifying the brand’s core principles.
Web Design
A set of custom icons was created to represent the brand’s core principles, establishing a one of a kind brand language used across the website, equipment and other branded materials.
Web Design + Icon Design
Logo on Workout Gear
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Posted Mar 20, 2022
An online fitness studio that offers equipment & athletic gear needs a modern brand identity to represent their sophisticated, fresh approach to wellness.
