Flexia: Branding, Icon + Web Design

Flexia’s logo – inspired by the body’s gentle and flexible movements – was crafted to stand out among more typical approaches to fitness and wellness brands.

A modern color palette keeps things fresh and sophisticated, with pops of energy - mirroring the Flexia experience.

From watching classes to learning about instructors – the multi-use website was intentionally created to feel welcoming and easy to navigate, while amplifying the brand’s core principles.

A set of custom icons was created to represent the brand’s core principles, establishing a one of a kind brand language used across the website, equipment and other branded materials.