Playa Seca: Branding, Packaging + Web Design
Joaquin Prime
Logo + Image Art Direction
Inspired by the owner’s personal connection to Ecuador, a one of a kind logo was crafted to represent Ecuador’s gorgeous, diverse landscape (mountains, valleys & bodies of water) and the leaves of banana trees that the owner’s grandfather grew on Playa Seca, the land he owned.
Product + Packaging Design
Photography Art Direction
The visual identity adapts to tell the brand story across different applications – representing the handcrafted traditions, skill and care that artisans use to create one of a kind objects, from textiles and blankets to housewares.
Web Design
Catalog Design
Like a bridge connecting the past and the future, the identity celebrates the heritage, respect and energy of Playa Seca's impactful mission.
Hang Tag + Note Card Design
Alternate Logo for Sticker / Pattern Design for Tissue Paper
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Posted Mar 19, 2022
A culture-focused, community-minded initiative that connects Ecuadorian artisans to a global audience needs a brand identity to support their mission.
