Camp Rahh: Brand identity for a PNW first

Brian Chinn

Camp Rahh: Branding & building the Pacific Northwest's first summer camp for adults

Brand IdentityNarrative & VoiceCopywritingVisual DesignVideo
Seattle summers are unmatched, but you’d be surprised how many locals feel they're missing out on making the most of it.
We created Camp Rahh—the first of its kind in the Pacific Northwest—to give adventurous, hard-working adults an excuse to unplug, refresh, and reclaim what’s lost in the day-to-day. Once a year, campers ditch their devices for 4 days of activities, entertainment, and self-discovery. 

Brand Identity / Voice

Camp Rahh is equal parts care-free nostalgia and unexpected inspiration. Our brand language is honest, encouraging, and inquisitive. Although ‘digital detox’ is a guiding theme, we want it to feel effortless. Because Camp isn’t about converting anyone’s lifestyle; it’s about reminding everyone that simple pleasures are sometimes the most fulfilling.

Community & Partnership

Our outreach is all about community. From Seattle’s thriving art & entertainment scene to newcomers in tech, we’ve gone out and partnered with those who inspire people to gather. That includes lifestyle brands like Glasswing, art/event collectives like Love City Love, and corporate forums geared towards local culture.

Experience

When campers arrive, they schedule their days according to whatever activities or goals are top-of-mind. With daily communal meals and surprise group moments, we make it easy to explore new skills alongside unfamiliar faces.
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Posted Mar 7, 2025

Creative Lead and founding teammate of Camp Rahh, Seattle's first summer camp for adults.