GoGo squeeZ Active: Brand voice & campaign
Brian Chinn
GoGo squeeZ Active: Brand & product launch
GoGo squeeZ Active | Agency: One Horizon (305 Worldwide)
Who says applesauce and athletics don’t mix? To break new grown-up ground for a kids’ cult-classic, we went after the junk—removing barriers to being active, and rediscovering what moves us.
Where it’s less about the outcome, and more about the act of coming together.
Direction: The Malloy Brothers
Exec. Producer: Michael McLaughlin
Production: Lark Creative / Superprime
Brand Identity
We formed the Active brand voice and messaging strategy around a narrative of The Fundamentals.
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Posted Mar 6, 2025
Produced by One Horizon (305 Worldwide) for GoGo squeeZ.
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