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CHOPCHOP - A Japanese street food brand concept that is bold and unapologetically modern.
The goal was to create a simple yet recognizable logo that feels fun and lifestyle-driven. It wasn’t about just food branding, but a brand people can wear and represent.
I built a full visual world around a playful mascot character with high-energy typography and a vibrant red palette. The result was a brand with instant personality that stands out in a crowded food market.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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