Art direction for the Complexion campaign, which highlighted the expanded shade range Perfecting Skin Tint, Stretch Concealer, and Wowder. We captured 49 talent wearing their Complexion shade matches across hundreds of creative assets, including stills, videos, and GIFs. We also re-launched the digital Shade Finder tool to be easier to organically browse, find, and shop a shade match.
CREATIVE DIRECTOR Marie Suter ART DIRECTOR Haley Stark CASTING Madeleine Angus PHOTOGRAPHER Jai Odell VIDEO Wilson Cameron MAKEUP ARTIST Katie Jane Hughes HAIR STYLIST Edward Lampley WARDROBE Solange Franklin