JUNOM: Refined Furniture Brand Identity Inspired by Nature

JUNOM: Refined Furniture Brand Identity Inspired by NatureJUNOM: Refined Furniture Brand Identity Inspired by Nature

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Wobia

• Feb 21

JUNOM- a modern furniture brand identity concept that feels refined and intentional.

Drawing inspiration from the natural world — earthy desert sands, soft creams, deep chestnut browns, and the quiet strength of oxblood and dark wood tones — I created a visual identity that mirrors the philosophy behind the furniture itself: strong infrastructure with a soft, stylish finish.

The JUNOM wordmark was designed around rounded, humanized letterforms that evoke comfort, balance, and harmony, with each character customized for visual flow and continuity.

The tagline ‘Designing Comfort. Crafting Style.’ anchors the brand voice as sophisticated, but approachable. Across every application, from billboard to lookbook, the identity scales with the same quiet confidence that defines the brand.

Creative Strategist Logo Design Adobe Photoshop CorelDraw Brand Design

Chantal Jemmott

pro

• Mar 12

If a brand is built around texture and atmosphere, how should the illustrations respond?

This brand identity belongs to an interior designer whose work focuses on detail, materials, and atmosphere, so the illustration style needed to reflect that same sensibility.

I started by cutting shapes from paper inspired by interior elements, then scanned and refined them digitally before turning them into vector illustrations for the brand system.

Working this way helped keep the visuals distinctive and more textured, which felt important for this identity.

How do you bring texture or craft into your work? Full project

Illustration brandinginspo interiordesigner

Miguel A Coelho

pro

• Mar 12

Love this analog direction 👏

Alex Aperios

pro

• Mar 12

Recently worked on a project for https://joindawn.com/ on the release of their new product. Hired by my friend https://x.com/hunterthompson to create the initial logo and creative direction. He always brings me great projects that give me room to really push the logo and brand work. With Dawn, I explored a wide range of directions — looking at how we could express sun, serenity, and mental health in a way that felt warm, calm, and approachable. These were some of the early explorations across a few different visual directions.

ai brandingstudio aibranding