End-to-end campaign direction.
From insight → system → scale.
Performance-driven ad systems using real creators + AI — turning one behavioral insight into structured, testable creative built for launch.
AI Creative Systems:
1 insight → 6 variations: core offering - 2 avatars × 3 hooks • built to test, not guess
From identifying a high-intent behavioral moment to writing the brief, visualizing the creative system, directing execution, and shaping launch-ready outputs, I own the full lifecycle of modern creative production.
people spiral at 3AM — and have no one to talk to.
We turned that into a modular ad system designed for testing — not guessing.
AI + real app footage.
Final deliverables were structured for variation testing: two avatars, three hooks each, and a modular setup built to scale production without rebuilding the concept from scratch.
Avatar A: hook 1
Avatar B : hook 2
Avatar B: hook 3
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Posted Mar 18, 2026
Developed AI-driven ad systems from insights to scalable modules.