Brand Marketing for Web3 + Consumer Platforms
Julianna Woodland
Visual design and marketing systems -
that merge brand storytelling with high-performing creative: spanning Web3, consumer apps, and lifestyle/CPG brands
Examples:
@primitives.xyz - NFT platform
Built graphic storytelling assets, community-facing campaigns, and marketing collateral that balanced futuristic Web3 aesthetics with an approachable, human design
Instagram Account Management
Content Creation | Scheduling | Publishing
Brand Template Creation
template creation for on-brand designs
template creation for on brand designs and workload hand offs
Twitter Account Management
Community Newsletter Assistance
Copy + Assets
sse.gg- token/trading platform
Designed marketing assets and brand-forward creative for an emerging token trading platform
Tapestry → Zumi Games → Zumi Chat (Product Evolution & Visual Systems)
Directed creative strategy and product marketing through three major pivots
Streamlined visual refresh, digital companion character design, and marketing assets optimized for social storytelling. Demonstrated continuity and adaptability—ensuring each rebrand felt fresh yet cohesive as the product evolved.
Zumi Games - product v2
Zumi Games - iteration
Step into the Zumiverse - the world of Zumi
Chat with your Zumi
Zumi motivation
Misc.
Event capture + Coverage :
Like this project
Posted Aug 26, 2025
Created brand storytelling and marketing systems for Web3 and consumer platforms.
