Creative Strategy + Campaign Direction
Julianna Woodland
CREATIVE STRATEGY | CAMPAIGN DIRECTION
Creative Strategy – Selected Work
Primitives.xyz – Web3 Platform Growth
Role: Creative Strategist & Social Lead
Scaled Instagram from 4K → 10K followers in 4 months with community-first content, monthly newsletters, and targeted DM outreach.
Impact: 8× user session time | 275% monthly trading volume growth.
View case study HERE
Zumi Games → Zumi Chat – Multi-Platform Launch
Role: Creative Strategy + Launch Content Production
Led creative for Product Hunt launch and coordinated cross-platform push across TikTok, Instagram, YouTube Shorts, and paid ads.
Impact: $17,123 in EMV generated across 5 channels (highest from TikTok & IG organic).
View product hunt launch recap HERE
GirlsWhoMeet – Event-Based Brand Growth
Role: Partnership & Creative Campaign Strategist
Developed event concepts, sponsorship packages, and branded activations for NYC’s fastest-growing women’s community.
Impact: 82K accounts reached in 90 days | 682K impressions | +300% annual community growth.
View case study HERE
Blue Bird Detergent – Brand Revamp
Role: Social Media & Creative Strategy Lead
Delivered brand strategy, custom content templates, and growth frameworks for continued in-house execution.
Impact: Streamlined content production | Consistent visual identity post-project.
Consumer Brands (cbdFX, Mighties, Barre Definition) – UGC Campaigns
Role: UGC Creative Director
Produced storytelling-led paid and organic content for wellness & lifestyle brands targeting Gen Z and Millennials.
Impact: Increased engagement & CTR across campaigns with audience-specific creative series.
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Posted Aug 11, 2025
selected work across partners
