Hichem Bennaceur's avatar
Hichem Bennaceur
London, UK
CRO specialist, Web/product analytics expert
5.0
Rating
3
Followers
Cover image for Scalable CRO Program with 45% Test Win Rate
Scalable CRO Program with 45% Test Win Rate
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5
Cover image for There's a famous marketing saying: "If you're talking to eve...
There's a famous marketing saying: "If you're talking to everyone, you're talking to no one." And that's where positioning comes in. Positioning is the process of defining: What you do How you do it Who you do it for But, why is it important? Because it helps: Tackle the right problem Differentiate you from competitors Appeal to the right audience Make your message clear Increase prices Here's a great example of great positioning: "Shopify helps people start an online store with ease so they can sell products they love and make a living." Your position statement should be easy to understand and explain clearly what you offer. So, what's your positioning statement?
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110
Cover image for Analytics tracking for Viget agency clients
Analytics tracking for Viget agency clients
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13
Cover image for Growth engineer at Grainer Fintech Startup in Malaysia
Growth engineer at Grainer Fintech Startup in Malaysia
1
10
CRO Expert(1)
Tom Boyce's avatar
Tom Boyce
London, UK
AI-driven SEO helping brands grow fast, safely & convert
New to Contra
Cover image for Project: AMDI Driving School (Local SEO & Lead Generation) F...
Project: AMDI Driving School (Local SEO & Lead Generation) For AMDI Driving School, a local service provider, I applied targeted local SEO, on-page optimisation, and basic CRO to boost local visibility and lead flow. I optimised the site architecture for local search, improved meta data and content for service pages, and refined the user journey to improve lead conversions. This project proves I handle small, local clients as well as large-scale ones. Local SEO: GMB optimisation, geo-targeted content, service-area pages On-page SEO: service page content rewriting, metadata optimisation, schema markup for local business CRO adjustments to improve form submission rates and user experience
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7
Cover image for Gusto Cycling Website Development
Gusto Cycling Website Development
0
1
Cover image for ATS24 — B2B Industrial SEO & Search Everywhere Optimisation ...
ATS24 — B2B Industrial SEO & Search Everywhere Optimisation With ATS24, a B2B supplier in the aerospace/converter sector, I developed a full-blown SEO strategy targeting highly technical buyers. I focused on spec-code integration, technical documentation indexing, and long-tail product/service pages to attract niche industrial traffic. The result: stronger visibility among engineers and buyers, and improved lead generation quality. This project showcases my expertise in B2B and niche industrial markets. Role & Activities: - Implemented spec-code-aware content architecture for aerospace and industrial products - Built technical SEO templates tailored to converter and aerospace specs - Published deep, data-rich pages optimized for industrial search queries - Managed cross-channel content flows (site, data sheets, documentation)
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11
Cover image for Full-scale eCommerce SEO & Optimisation I led the SEO and si...
Full-scale eCommerce SEO & Optimisation I led the SEO and site optimisation for SlipStream247, a large-scale eCommerce platform with 27,000 of SKUs. I redesigned category architecture, implemented advanced schema (product/category), and restructured technical SEO to improve indexing efficiency. The result: faster load times, cleaner site structure, and improved conversion paths. This project demonstrates my ability to handle complex, high-volume retail environments and deliver scalable SEO that supports large product catalogs. Role & Activities: - Redesigned site hierarchy and internal linking to optimize crawl budget - Installed and tested structured data (Product / Category schema) across thousands of SKUs - Improved page speed and front-end performance on all devices - Coordinated product-page SEO and metadata strategies
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25
149
CRO Expert(1)
Joe Egan's avatar
Joe Egan
London, UK
Creating Landing Pages that Convert
INSTANT_EXPERT

expert

Cover image for Totter + Tumble
Totter + Tumble
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23
Cover image for 2 foldie bags for 1
2 foldie bags for 1
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8
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Guud Woman
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14
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CRO Expert(2)