Freelance Content Strategists in EnglandFreelance Content Strategists in England
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Michael Ogundeyibi's avatar
Michael Ogundeyibi
London, UK
Online Reputation & Crisis PR Specialist
New to Contra
Online Reputation & Crisis PR Specialist
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Google Business Profile Review Removal: Legal Services Case Study Client Challenge A legal practice/law firm faced reputation damage from a 4-year-old 1-star review complaining about communication delays ("Can't even get a call back from anyone") and expressing intent to switch legal representation. Sitting unmonitored for years, the feedback negatively influenced potential clients evaluating the firm's responsiveness and client care. Strategy & Execution Policy Violation Audit: Screened the review against Google’s Prohibited & Restricted Content Guidelines, focusing on Conflict of Interest / Non-Customer Experience Claims and unverified service interactions. Evidence Gathering & Record Check: Cross-referenced firm communication logs, client intake files, and consultation databases to determine the lack of a verified retainer or formal client relationship with the reviewer. Dispute Escalation: Submitted a formal policy appeal through the official Google Business Profile Dispute Workflow, highlighting the absence of a genuine consumer relationship and service transaction records. Removal Execution: Successfully argued the violation, leading Google’s moderation team to completely purge the old review from the firm's map listing. Business Impact 100% Policy Takedown: Completely cleared the legacy negative review from public search view. Trust & Conversion Protection: Shielded the firm from prospective clients misinterpreting unverified communication claims. Local Ranking Polish: Refreshed the firm's map listing performance by eliminating dormant negative sentiment.
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Google Business Profile Review Removal: Cross-Border Auto Dealership Case Study Client Challenge An international auto dealership faced severe brand reputation damage from a detailed 1-star review involving an EU export transaction. The customer alleged unhelpful staff, undisclosed export VAT payback deadlines, and a financial loss of 5,000 EUR. Having gained 7 likes, the review sat at the top of the dealership’s Google Maps profile, deterring high-value international buyers. Strategy & Execution Policy Violation Audit: Screened the review against Google’s Prohibited & Restricted Content Guidelines. Identified core policy breaches related to Off-Topic Disputes / Third-Party Regulatory Matters (customs/VAT administration involving German & Italian authorities) and Defamatory Factual Claims. Documentary Evidence File: Compiled a case file featuring export declaration receipts, customer communication logs, and official customs timelines to demonstrate full administrative compliance by the dealership. Dispute Escalation: Formulated a structured legal and policy appeal using the official Google Business Profile Dispute Workflow, proving that the dispute stemmed from third-party government customs regulations rather than merchant service defaults. Removal Execution: Successfully argued the violation, leading Google’s Trust & Safety team to permanently purge the negative review and clear the listing. Business Impact 100% Policy Takedown: Completely erased the damaging 5,000 EUR dispute claim from public search results. Profile Rating Recovery: Cleaned the top section of the client’s Google Maps feed, restoring buyer trust. Cross-Border Conversion Protection: Re-established credibility for high-ticket vehicle exports across the EU market.
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Google Business Profile Review Removal: Medical Practice Case Study Client Challenge A medical practice/dental office faced severe reputation damage from a highly detailed 1-star review by a patient complaining about post-extraction pain and alleging medical malpractice/unprofessional behavior. The review accumulated 3 helpful likes, remained prominent near the top of the Google listing for months, and eroded prospective patient trust. Strategy & Execution Policy Violation Audit: Evaluated the review content against Google’s Prohibited & Restricted Content Guidelines. Identified clear policy breaches, specifically regarding Harassment/Personal Attacks and Deceptive/Exaggerated Claims surrounding medical procedures. Evidence Gathering & Case File: Documented patient interaction history (verifying treatment protocol compliance) and drafted a precise legal/policy escalation brief detailing how the claims violated Google's platform policies. Dispute Escalation: Submitted the case via the official Google Business Profile Dispute Workflow and appealed to Google’s trust and safety team, demonstrating the breach of content guidelines. Removal Execution: Successfully secured a full administrative takedown, removing the damaging review completely from the business profile. Business Impact 100% Review Takedown: Completely eradicated the damaging review and restored the clinic's local profile reputation. Local Map Pack Recovery: Shielded the practice from prospective patient drop-off and boosted conversion rates for new appointments. Brand Protection: Re-established digital trust and prevented unwarranted brand liability.
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GOOGLE BUSINESS PROFILE REPUTATION RECOVERY & REVIEW REMOVAL Client Challenge A retail client experienced severe reputation damage from a highly detailed, 1-star review claiming severe product damage (peeling outdoor furniture paint) and personally targeting specific management personnel. The review accumulated engagement (9+ helpful votes) and sat at the top of the Google listing for over 3 years, causing severe loss of customer trust, lower local map pack visibility, and reduced walk-in conversions. Strategy & Execution Policy Violation Audit: Analyzed the review text against Google’s Prohibited & Restricted Content Guidelines. Identified key policy breaches, including personal targeting/harassment of named staff members ("Alisa") and unverified multi-party claims. Evidence Gathering & Escalate Request: Compiled visual proof and drafted a structured legal/policy escalation request via the official Google Business Profile Dispute Workflow. Removal Execution: Successfully argued the violation, resulting in Google completely purging the 3-year-old negative review and its associated images from the business profile. Business Impact 100% Policy Removal: Completely eradicated the negative review and associated damaging photos from search results. Rating Recovery: Restored the client's average star rating and cleared the top of their Google Maps feed. Conversion Restoration: Re-established customer trust, preventing potential clients from backing out due to past negative feedback.
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Content Strategist(4)
Channelle Mandekar's avatar
Channelle Mandekar
London, UK
TikTok Strategist for Travel, Beauty & Lifestyle Brands
6
Followers
TikTok Strategist for Travel, Beauty & Lifestyle Brands
Cover image for Toros Walsall's Social Media Presence
Toros Walsall's Social Media Presence
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30
Cover image for Revurra Launch Strategy
Revurra Launch Strategy
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Cover image for Bubble CiTea Leicester TikTok Account Growth
Bubble CiTea Leicester TikTok Account Growth
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22
Cover image for Little Hooligans Strategy and Content Creation
Little Hooligans Strategy and Content Creation
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33
Content Strategist(2)
Lesia Kaplan's avatar
Lesia Kaplan
London, UK
Social Media Content Creation Specialist
Social Media Content Creation Specialist
Cover image for Brand Voice and Instagram Strategy for Moofta
Brand Voice and Instagram Strategy for Moofta
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Cover image for Instagram Strategy for a Psychologist
Instagram Strategy for a Psychologist
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Cover image for Instagram Growth for London Cheapo
Instagram Growth for London Cheapo
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36
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Content Strategist(2)
Ben Stower's avatar
Ben Stower
London, UK
Versatile copywriting on time and on point.
Versatile copywriting on time and on point.
Cover image for iPhone 12 Wellness Campaign
iPhone 12 Wellness Campaign
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British Red Cross Pakistan Floods Appeal
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Cover image for Bowman Sculpture Social Media
Bowman Sculpture Social Media
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5
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Mahindra Australia Social Media
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11
Content Strategist(2)