Toros Walsall's Social Media Presence
Channelle Mandekar
Toros Walsall
Social Media Management
Brief:
Toros Walsall needed to establish a strong social presence from scratch. With no content, strategy, or digital footprint, the goal was to build visibility, tap into diverse communities, and drive in-store footfall.
Execution:
I developed a TikTok-first content strategy supported by Instagram and Facebook repurposing. I created and managed content, balancing food visuals with relatable, personality-led storytelling to grow the brand organically.
Strategy Deck
Results:
TikTok: 0 to 4.3K followers, 5.4M views, 167K likes, 17K shares
Instagram: 3.2K to 8.5K followers, 4.7M views, 29K likes
Facebook: 2K to 12.5K followers, 5.9M views, 42.5K likes
Total: 17.3M+ views, 368K engagements across platforms in 7 months
Multiple videos hit 500K–1M+ views
Content inspired replication by other Toros branches and brands
Positive sentiment drove community tagging, footfall, and real-world sales
This project shows how building a brand voice and digital presence from scratch can create real community connection, industry influence, and measurable growth.
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Posted Sep 9, 2025
Built Toros Walsall’s social presence from scratch: 17.3M+ views, 368K engagements, viral videos & strong community growth across 3 platforms
