Brief: Toros Walsall needed to establish a strong social presence from scratch. With no content, strategy, or digital footprint, the goal was to build visibility, tap into diverse communities, and drive in-store footfall.

Execution: I developed a TikTok-first content strategy supported by Instagram and Facebook repurposing. I created and managed content, balancing food visuals with relatable, personality-led storytelling to grow the brand organically.

TikTok: 0 to 4.3K followers, 5.4M views, 167K likes, 17K shares

Instagram: 3.2K to 8.5K followers, 4.7M views, 29K likes

Facebook: 2K to 12.5K followers, 5.9M views, 42.5K likes

Total: 17.3M+ views, 368K engagements across platforms in 7 months

Multiple videos hit 500K–1M+ views

Content inspired replication by other Toros branches and brands

Positive sentiment drove community tagging, footfall, and real-world sales

This project shows how building a brand voice and digital presence from scratch can create real community connection, industry influence, and measurable growth.