Brief: Revurra was rebranding with a new name and needed a clear launch strategy. They wanted direction on content, audience targeting, and a plan to build awareness organically.

Execution: I developed a 4-phase launch plan, tapping into niche communities, audience insights, and strategies for organic reposts. I created a content plan, captions, and a content calendar for the brand to execute, ensuring consistency and alignment with their identity.

Built a strong foundation for the new TikTok profile

Established a clear content style and creative direction

Supported the team with account management tips and systems

Produced organic content that resonated with their audience

Helped drive first clothing sales during launch despite no paid ads

This project showed how even without paid promotion, the right launch strategy and creative content plan can give a rebrand structure, identity, and real results.