Brief: Little Hooligans already had a large offline community through their soft play centre and wanted to promote their summer memberships online. They needed 16 TikTok videos a month, repurposed for Instagram and Facebook, to increase brand awareness, visibility, and community connection.

Execution: I created a full TikTok strategy and content plan, executed production, and repurposed videos across platforms. The focus was on relatable, entertaining content that promoted in-store offers while engaging parents online.

Grew TikTok from 0 to 1.5K followers in 3 months

Generated 1.5M views across TikTok, IG, and Facebook

Produced 1 viral video that drove visibility

Increased Facebook following to 3K+ followers

Built an online presence that complemented their strong offline community

This project highlighted how consistent strategy and creative content can turn an offline community into a thriving online audience while driving memberships and sales.