Brief: Heavenly Desserts had a strong offline community but wanted to translate that into an online presence. They needed high visibility and a way to build brand loyalty on TikTok.

Execution: I created and managed their TikTok strategy, developing content that reflected their brand identity while tapping into trends and relatable storytelling. I handled account management, content editing, and community engagement to grow their presence.

Grew to 96K followers in just 6 months

Hit 97M+ views and 5.4M likes organically

Created 25 viral videos that boosted visibility and engagement

Successfully brought their offline community online, building brand awareness and loyalty

This project showed how a brand with a strong offline presence can scale that same community online. By combining strategy with creative storytelling, I helped Heavenly Desserts achieve visibility and connection on TikTok.