Charlotte Tilbury Glow Toner – NPD Campaign 2022 by Natalie Grover Charlotte Tilbury Glow Toner – NPD Campaign 2022 by Natalie Grover

Charlotte Tilbury Glow Toner – NPD Campaign 2022

Natalie Grover

Completed work

Brand Strategist

Content Strategist

Social Media Strategist

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TikTok

YouTube

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Charlotte Tilbury’s skincare range continues to expand, with the launch of Glow Toner—an acid-free, daily radiance-boosting solution designed to gently resurface and prep the skin before serums and moisturizers. My Role As Social Media Lead for the New Product Development (NPD) campaign, I was responsible for: - Social shoot development, ensuring a visually compelling and brand-aligned execution - TikTok strategy, tailoring content for engagement and discovery, that gained approval and strong support from Charlotte and brand teams. - Social ideation and planning, mapping out amplification across the Tease, Launch, and Sustain phases Results (to date) - 43.3K TikTok views across eight videos - 66K average views per TikTok video - 3%+ average engagement rate on Instagram

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