Bowman Sculpture wanted to grow their Instagram presence and promote their stock to a growing younger demographic. I created weekly Instagram posts for this boutique family-owned-and-run business. These posts aimed to promote the beautiful sculptures available by showcasing the fascinating stories behind them. This helped us create a deeper emotional connection with the gallery's target audience. The result of this was a far more engaged Instagram audience (+21% engagement). We also secured six additional leads through the Instagram channel, resulting in one sale.