ZAHRA Perfume Branding | Product & Packaging Design

ZAHRA is not simply a fragrance; it is an elegant wearable keepsake that captures the soul of Morocco. Born from the desire to translate the rich, regional scent traditions of North Africa into a modern luxury experience, ZAHRA stands as a contemporary Moroccan perfume house. 

Our mission was to create a brand that feels both rooted in tradition and cosmopolitan. Each perfume bottle is designed to be an objet d’art, an heirloom that holds the essence of a land rich in history and sensuality.

The global luxury perfume market is saturated. Therefore, it makes launching a new brand that truly breaks through the noise challenging. Our goal was to avoid cliché interpretations of 'oriental' scents and instead offer a refined, authentic Moroccan perspective. This meant developing a collection of fragrances that felt both artisanal and approachable, while ensuring the brand's visual identity could convey a quiet moment of elegance and deep cultural fullness. The core problem was establishing ZAHRA as the definitive modern voice for Moroccan perfumery, respected for its quality ingredients and sophisticated design.

Our strategy was to ground the brand narrative in the sensory experience of Morocco; from the bustling souks to the quiet serenity of a rose garden. We embodied this journey in three distinct Eau de Parfums: Sirocco, Souk Amber, and Fleur d’Atlas. We focused the creative concept on the evocative power of the desert winds and the natural elements that shape the landscape. This thoughtful, layered approach allowed us to create a brand that feels intimate and grounded while remaining polished and inviting.

The custom wordmark is a cornerstone of the brand's identity. The crossbar of the H uses a rounded four-point star inspired by zellige tilework. The serif details are subtly pointed left to suggest the direction sand is carried by wind, and the exaggerated bowls on the uppercase 'A's mimic the curved patterns produced in the desert sands. This gives the typography a subtle, evocative movement.

The heavy glass bottle is shaped with a pronounced spiral pattern that directly echoes the sweeping patterns of sand dunes, while a heavy base gives it a sense of permanence. Each is crowned by a unique, organic, ambergris-inspired cap and features a hand-finished brass detail. The packaging follows a rich, earthy colour palette: deep reds for Sirocco; sun-baked beige for Souk Amber; and teal for Fleur d’Atlas.

ZAHRA successfully launches as a sophisticated and evocative brand that honours Moroccan heritage through modern perfumery. The unique, artisanal design immediately positions the brand as a luxury item and an elegant keepsake. In addition, the detailed storytelling around the three key fragrances provides a powerful narrative hook, inviting the customer to connect with the scent on a deeper, more personal level.