Still | Make-Up | Brand Identity

Born in the misty mountains of Iceland, Still is a zero-waste make-up brand who source the most pure, organic ingredients to bring balance to your beauty routine.

For this project, moodboards were inspired by Icelandic mist and the soft-light academia aesthetic. The core ideas of sustainability, calmness, ethics, and modernity are expressed in a wordmark that pairs a serif typeface with clean, sans-serif letters. 

Every detail conveys a zero-waste beauty story that feels pure and soothing.

Parts of Icelandic history were referenced during this project. This includes the Icelandic folk tale “The Midwife of the Elves”  in a portrait featuring a woman with a cloth over one eye, hinting at a glimpse of a hidden world yet to be explored in Still.