YOKO | Matcha Cafe | Brand Identity

Founded in 2025 in Tokyo’s Harajuku district, YOKŌ is a matcha café where fast‑paced city life meets moments of mindful stillness. 

Every drink is slow‑crafted to help you pause, breathe and find calm in the city rush.

YOKŌ needed a brand identity that merges mindfulness, tradition and urban energy. After researching the history of matcha and Tokyo’s young urban scene, I created a colour palette drawn from premium matcha grades and custom illustrations that capture the texture of matcha evergreen shrubs. 

Every element and direction were designed to connect with young adults seeking balance amid Tokyo’s fast‑paced lifestyle.