Ophie | Lip Oil Branding | Product & Packaging Design

The modern beauty landscape has shifted away from intricate application toward authentic, minimal radiance. The "clean girl aesthetic" champions a look that is polished and naturally radiant, demanding products that enhance the underlying glow rather than concealing it. Ophie was conceived to serve this consumer need for "glow without trying", offering an essential lip oil that functions as both a restorative treatment and an effortless enhancement.