Hillary’s Poodle & Blonde Launch Campaign

The Brief:

To create a suite of video content to support the launch of a Poodle & Blonde capsule collection 

The video content will be used in conjunction with lo-fi, brand ambassador and influencer content, used to tease, launch and entertain audiences through the funnel across social platforms and drive the audience to the website.

In total 54 videos were delivered for the campaign launch.

Promote different messages for the Hillarys Customer new to P&B and to the P&B customer new to Hillarys.

Insights and trend-led approach building on joy, emotion and playfulness- key buzz words for 2024 and P&B delivers that.

Audience insights revealed with the heaviness of today’s news cycle; audiences are craving more humour, more lightheartedness and, ultimately, more comfort. 

The Outcome:

A joyful campaign that evokes memories and emotions through storytelling and revelling in nostalgia.

Backed by insights, trends and data we created a series of stories that teased, entertained and sustained audiences across all social media platforms, which included:

Launch hero videos –  for reach and brand awareness. Hero videos that introduce the collection, introduce P&B audience to Hillary’s and Hillary’s audience to P&B. Beautifully crafted nostalgic storytelling that amplifies the key messages.  Consideration videos – targeted content as we move further along the campaign,to hit social audiences with re-targeted videos that focus on trends and fabric stories to ensure no creative fatigue is hit and social audiences are constantly engaged.

Website Campaign Content – product focused video content to promote the range throughout the website and continue the customer journey from the social campaign assets.