Growing lead generation through strategic paid campaigns by Alice GualaGrowing lead generation through strategic paid campaigns by Alice Guala

Growing lead generation through strategic paid campaigns

Alice Guala

Media Buyer

Paid Marketing Specialist

Social Media Strategist

Facebook Business Manager

Google Analytics

LinkedIn Ads

Video Streaming

The challenge

Bant.io & Zopto, B2B lead generation platforms, aimed to increase Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) through targeted social media strategies. The challenge was to optimize campaigns to improve engagement and conversion rates while delivering measurable results.

The outcome

Using a multi-channel approach, we launched highly targeted campaigns on Facebook and LinkedIn, focusing on audience segmentation and actionable content. One of the most effective strategies involved offering a free hacks guide to boost revenue for businesses, which drove significant engagement and captured high-intent MQLs. Additionally, endorsements from industry leaders such as Neil Patel highlighted bant.io’s automation tools as “game-changers” for B2B marketers, further establishing its authority and appeal in the lead generation space.

The impact

The campaigns achieved a 35% average increase in MQLs and a 25% growth in SQLs, with an average cost per lead of £30.14 (Meta). With an average conversion rate of 3%, bant.io and Zopto successfully converted high-quality leads into customers, demonstrating the value of strategic Facebook Ads campaigns. This performance solidified their position as trusted partners in lead generation for businesses.