Freelancers using Instagram in DubaiFreelancers using Instagram in Dubai
ProjectsPeople
Rishika Shetty's avatar
Rishika Shetty
proDubai - United Arab Emirates
Creative director & social media content expert 🔸
$5k+
Earned
7x
Hired
5.0
Rating
39
Followers
Creative director & social media content expert 🔸
Cover image for Building DXB Creators Collective for Dubai Market
Building DXB Creators Collective for Dubai Market
0
8
Cover image for Content Strategy for Total Comfort's Social Media
Content Strategy for Total Comfort's Social Media
0
13
Cover image for Live Coverage of Brand Me Summit by The Scroll
Live Coverage of Brand Me Summit by The Scroll
0
7
Cover image for Targeted TikTok Affiliate Program for Fluency Beauty
Targeted TikTok Affiliate Program for Fluency Beauty
0
9
Instagram(13)
Sari Abdul sater's avatar
Sari Abdul sater
Dubai - United Arab Emirates
Digital marketing consultant
$25k+
Earned
23x
Hired
4.7
Rating
74
Followers
Digital marketing consultant
Cover image for Elevating a Dubai-Based Luxury Fashion E-commerce Brand
Elevating a Dubai-Based Luxury Fashion E-commerce Brand
2
64
Cover image for Exclusive Package Promotion for Luxury Travel Agency
Exclusive Package Promotion for Luxury Travel Agency
2
33
Cover image for NFT project marketing case study
NFT project marketing case study
1
115
Cover image for A localized Facebook and TikTok
A localized Facebook and TikTok Ads strategy helped a boutique skincare brand successfully expand into the GCC region. By implementing culturally relevant creative and full funnel retargeting, the brand increased monthly revenue by 175%, achieved an 8.5X ROAS, and boosted average order value by 42%. The Client Context The client is a premium, direct to consumer (DTC) boutique skincare brand that had already established a strong, profitable presence in the United States. They offer high quality, results driven serums and moisturizers positioned in the accessible luxury category. With a proven product line, their next major business objective was international expansion. The Growth Challenge The brand wanted to expand its market reach to the Gulf Cooperation Council (GCC) region. However, simply duplicating their successful US campaigns failed to gain traction. They needed to adapt their marketing strategy with culturally relevant messaging and localized offers that could resonate with a completely new audience segment, all while protecting their overall profit margins. The Strategic Solution As a DTC skincare growth agency partner, I implemented a comprehensive full funnel marketing strategy that matched the message, creative, and offer to each stage of the local customer journey. Culturally Relevant Social Media Campaigns I adapted the marketing strategy for the new regional market and launched highly targeted social campaigns across Facebook Ads and TikTok Ads. The creative direction shifted to feature culturally relevant messaging and models. We showcased product benefits through authentic before and after content and user testimonials that spoke directly to the skincare concerns of the local demographic. Strategic Product Bundling and Upsells To maximize profitability on the new customer acquisition cost, I developed strategic product bundling and upsell sequences. These offers were tailored to the purchasing preferences of the GCC market, encouraging customers to add complementary products to their cart. This approach naturally increased the average order value without requiring aggressive discounting. Full Funnel Retargeting Strategy I implemented aggressive retargeting campaigns specifically designed to recover lost sales and reduce cart abandonment. By delivering stage specific messaging and localized offers to users who had already interacted with the brand, we maximized the return on ad spend and guided hesitant shoppers back to checkout. Measurable Results Generated 8.5X ROAS on Social Media Campaigns Highly engaging, localized ad creative and authentic user testimonials on Facebook and TikTok resulted in an exceptional return on ad spend in a previously untapped market. Increased Monthly Revenue by 175% The combination of culturally relevant messaging and full funnel conversion strategies led to significant revenue growth and a highly successful international market expansion. Boosted Average Order Value by 42% Strategic product bundling and well timed upsell sequences successfully increased the total value of each new customer transaction. Reduced Cart Abandonment by 38% Targeted retargeting campaigns and localized follow up offers effectively recovered previously lost sales at the bottom of the funnel. Key Takeaways for Skincare Brands When expanding a DTC beauty brand into a new geographic market, do not rely on your existing creative assets. Invest in localized user generated content and tailor your product bundles to regional buying habits. A strong top of funnel campaign must be supported by an equally aggressive retargeting strategy to ensure profitability.
0
102
Instagram(3)
Valentina Ardila's avatar
Valentina Ardila
maxDubai - United Arab Emirates
Growth Strategist | Meta, TikTok, Google Ads & Email
$25k+
Earned
7x
Hired
4.8
Rating
53
Followers
Growth Strategist | Meta, TikTok, Google Ads & Email
Cover image for Building Ashopliving's Digital Identity
Building Ashopliving's Digital Identity
1
21
Cover image for Full Stack Marketing
Full Stack Marketing
1
26
Cover image for High-converting Video Production for Diverse Platforms
High-converting Video Production for Diverse Platforms
0
13
Cover image for Creative Strategy for Fern Fitness Ad Campaign
Creative Strategy for Fern Fitness Ad Campaign
1
30
Instagram(2)
Nataly Mantilla's avatar
Nataly Mantilla
proDubai - United Arab Emirates
Driving Luxury Brand Growth Through Content & Landing Pages
$1k+
Earned
1x
Hired
5.0
Rating
17
Followers
Driving Luxury Brand Growth Through Content & Landing Pages
Cover image for Instagram Growth Strategy for Volleyball Coach
Instagram Growth Strategy for Volleyball Coach
0
16
Cover image for Luxury Visual Content & Organic Growth Strategy for F1 2025
Luxury Visual Content & Organic Growth Strategy for F1 2025
0
15
Cover image for Luxury Visual Content & Organic
Luxury Visual Content & Organic Growth Strategy for F1 2025
0
528
Cover image for Cinematic Scroll Driven Website for Premium Dubai Brand
Cinematic Scroll Driven Website for Premium Dubai Brand
0
1
Instagram(3)