That built the beta: 70 Dubai creators signed up to our database, plus three brand inquiries worth around 50,000 AED joined our waitlist.

DXB Creators Collective is a creator community I'm building for the Dubai market from a completely blank page, where I lead creative direction and content strategy. In the first two weeks, one of our first six posts hit 12K views, 300 comments, and 350 shares, a reel with my own face on it. That single post built the beta: 70 creators signed up to the database and three brand partnership inquiries worth around 50,000 AED. None of it came from an existing audience. Our own followings are Indian; this was built cold, for Dubai creators.

A brand-new community with no audience, no visual identity, and a clear target: Dubai's creator economy, a market neither of us had a following in. Nothing to lean on. The content had to pull people in cold, and start converting immediately, not eventually.

Named it and set the brand strategy. I named the collective and built the brand strategy and visual direction behind it, positioned to stand out in a crowded creator space.

Made the visual identity work for click-through. A deliberate blue, black, and white palette, chosen to stand out in the feed, not blend in. Every design choice was made for the click, not just the look.

Directed and made the content. Content strategy + content calendar planning was done with an extensive Claude workflow set up by my partner & creator Shruti. Built around what makes a post travel: the hook, the structure, a clear call to action pointing to a platform worth joining. Enough demand that we could waitlist the inquiries while the beta gets built right.