Targeted TikTok Affiliate Program for Fluency Beauty

People around the founder started noticing the content, and that was the point. Fluency Beauty makes blush and lip pigment from vegetables- beetroot, radish, potato- for people who actually read what goes on their skin. The brand needed the right people talking about it, not just more people.

We built a creator affiliate program on TikTok around exactly those people: not random beauty creators, but moms and working women who care about clean ingredients and hormone-safe products. 15 to 20 curated affiliates, all producing content that looked like one brand.

Niched the affiliate program before scaling it. We reached 50+ creators a week, close to 200 a month, but filtered hard: moms, millennial and working women who care about clean, hormone-safe ingredients. The audience the product was actually made for.

Directed every creator to one standard. I drafted the scripts, the talking points, the flow each creator followed, so 15 to 20 different people made content that read as one brand, not 20 different ones.

Carried the best content across platforms. Several pieces performed strongest on Instagram, so the work didn't stay locked to TikTok.