Live Coverage of Brand Me Summit by The Scroll

A boxer with 1.2 million followers reposted one story from the entire Brand Me Summit, the one we filmed and posted. It wasn't luck. I captured his most quotable moment, wrote the hook to match his own brand messaging, and tagged him, so the repost was the natural result. He wasn't the only one: a personal branding expert with 180K followers and the summit's own founder both reposted the moments we captured of them. Across two days, that same eye ran at scale.

The Scroll was covering one of Dubai's largest personal branding summits, live, with a team of student volunteers posting in real time. Hundreds of VIP moments, two days, no room to miss the ones that mattered. Volume was easy. Knowing which moment was the moment was not. What's better than all of this? The team's reaction to some really fun content- hear it for yourself!!

Covered the event at full volume. Over 300 posts across two days, plus continuous stories, 15 to 20 a day for The Scroll alone. Every VIP entrance, every key moment on stage.

Directed the capture, not just the posting. The volume was only worth it if the right moments got caught. I set what to film, the hook each clip needed, and how it tied to each guest's own brand, which is why the reposts happened.

Ran it alongside the volunteer team. Real-time editing and captioning with the student volunteers to keep the pace, and posting directly from both The Scroll and the summit's own account.