Monday Morning Media Rebranding Project

Monday Morning Media needed an identity that matched the work: a social media strategist directing founder-led content, not another agency. The rebrand built that end-to-end: the brand identity, the creative direction, and the campaign and shoot design that shows what the studio actually looks like in motion.

I ran the rebrand the same way I run a client engagement. Identity first, the name, the positioning, the visual world. Then creative direction: the color, the tone, the rules for how every piece shows up. Then the campaign and shoot design, planning the visuals as a system so the brand looks the same whether it's a reel, a carousel, or an ad. The result is a brand that reads as one clear point of view, built by the same eye that builds it for the founders MMM works with.

More of the identity and campaign work below.

These printed documents help the crew on set to align with the creative direction. All the brand launch reels are pre-planned and shared as a shot list, a shot list is the same for everyone.

Next, each person gets a Call Sheet which specifically iterates their role, timing, & props needed. This ensures each crew member understands their role and knows when to cue in!