Concept motion piece for a fictional premium fish market: a fish carousel, a salmon that slices into cuts, price cards, and a sideways scroll into the shop. Built in Jitter.

Concept project, not client work.

Marée is a fictional premium fish market. I wanted browsing seafood to feel as fresh as the product, so the homepage tells one continuous story: catch → cut → cart.

The sequence

Catch of the day: fish swim through a carousel over a peach disc. The big serif word for each fish turns from white to ink as it lands.

Pick your cut: the disc grows to fill the screen, the salmon straightens, cut lines draw on, the pieces pull apart and the skin peels back to show the fillet.

Cut cards: the belly drops away, hotspots pop onto each cut, and price cards open one by one.

Scroll to shop: the page pushes sideways into an award panel, a new-arrivals row and a torn-paper "freshly caught" section.

Process

All photography was generated in Google Flow (Nano Banana Pro) from prompts written for consistent studio lighting. I keyed the shots and paired them so the whole salmon and its fillet line up pixel for pixel, which is what makes the slice work. The full animation was built and timed in Jitter.

The palette is limited to teal, peach, ink and deep sea-blue, with Instrument Serif for display and Inter for UI.

Inspired by a seafood e-commerce motion shot I came across on Instagram. I couldn't find the original creator. If you know who made it, message me and I'll credit them here.