Overview 🔎

In this case study, I will discuss an NFT project in which I created a digital marketing strategy.

Problem & Solution 🤝

The main issue in NFT/WEB3 product marketing is that the audience is not easy to target, unlike brick and mortar or saas products marketing.

Requirements: • Being selective of the audience platform • Approaching with the right message • Creativity needs to kick in😉

Process 🛣

One challenge was the market saturation in educational content but a solution was ready in no time.

Added the human factor to the creatives in a way the audience can make sure there is a team behind the scenes creating content on untouched topics.

Influencer marketing is very important due to the communities each content creator has a community that they can reach out to and talk about the project they are working with.

PR gives the project authority due to the nature of the user's research strategies, some big blogs, and news magazines have their own publishers/writers so the opinion on the project is not biased and clear such the users and researchers can know the project roadmap.

Results 🎁

Testing with content was key in creating the content that gets engagement, a few tricks here and there got some reels up to 15k in views and that's not a magic trick. The content was better and better with each video/reel released by taking notes and keeping an eye on the trends.