Detox brand ecommerce website reporting and optimizing
Sari Abdul sater
Digital Marketer
Web Developer
Social Media Marketer
Facebook Pixel
MailChimp
Shopify
Role
Reporting an e-commerce Shopify website and optimizing for conversions
Project goal
Created a well-detailed report for Bonjourlife ME on their website according to the weak points and competition analysis.
The website lacked the converting details that would increase the user's shopping experience.
Did not have the right strategy setup such as email marketing and retargeting pixels.
Did not have an email acquisition system.
The product description was too poor.
Solution
Implemented the proposed optimizations according to the report.
Setup email marketing and abandoned cart emails.
Changed the product description.
Added an email capturing popup with an appealing offer.
Designed banners.
Integrated Google analytics to report users' experience.
Changed the positions of the sections in a way the user can scroll through the needed content.