Reporting an e-commerce Shopify website and optimizing for conversions

Created a well-detailed report for Bonjourlife ME on their website according to the weak points and competition analysis. The website lacked the converting details that would increase the user's shopping experience.

Did not have the right strategy setup such as email marketing and retargeting pixels.

Did not have an email acquisition system.

The product description was too poor.

Implemented the proposed optimizations according to the report.

Setup email marketing and abandoned cart emails.

Changed the product description.

Added an email capturing popup with an appealing offer.

Designed banners.

Integrated Google analytics to report users' experience.

Changed the positions of the sections in a way the user can scroll through the needed content.

Added Social feed to the landing page.