Instagram Growth Strategy for Volleyball Coach

I launched a global English-speaking Instagram brand from zero for a professional volleyball performance coach. The project covered the full cycle: brand positioning based on a 6-account competitive analysis, a 3-level content funnel, a 20-post monthly editorial calendar, English copywriting, carousel and Reel production direction, and an AI voice-cloning pipeline that lets the client speak to his new audience in English, a language he doesn't speak. Results in the first two weeks, starting from zero followers: a single Reel reached 21,392 views and 18,585 accounts, with 189 saves and 99.8% non-follower reach. The client expanded the collaboration to a second project after the first results. Skills: social media strategy, brand positioning, content strategy, copywriting, cross-language content adaptation, AI voice localization, Instagram analytics, client management.

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