A little peek at the brand work we did for Elio Mortgage.
A warm, approachable identity full of warm vibrant colors paired with soft sun rising inspired gradients, inner glows and custom illustrations & more. Loved this direction!
Full case study coming soon, from process to final identity.
Plenty of logo explorations to share too!
https://aperios-design.co.uk/
Neuaura is a UK women’s wellness brand making targeted supplements for life after 40: BloatBurn, CraveFree, AcheFree and Daily Menopause. The project started with a design and it was my job was to turn it into a production-ready Shopify Liquid theme the Neuaura team could run themselves.
I rebuilt the design as a library of more than 40 custom sections, each one fully editable from the theme editor. They include results carousels, a 90-day timeline with tabs, an ingredients breakdown with accordions, comparison tables, a searchable reviews hub, risk-reversal guarantee blocks, FAQ hubs and countdown offer cards.
Colours, copy, images and layout all come from the schema settings, so the marketing team can build new landing pages and campaign variations without touching code. The whole theme uses Tailwind with a custom brand palette and typography.
The result is a fast-moving, conversion-focused storefront that the Neuaura team owns end to end. They can launch Black Friday offers, test new messaging and build product landing pages the same day, rather than waiting on development time.
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Gergovie Wines partnered with GreenBerry to migrate their existing Squarespace website to Shopify, creating a new ecommerce storefront for their wine collection.
The project brought products, content and key pages into Shopify, with a responsive design that makes browsing wines and placing orders straightforward across mobile and desktop.
The new website gives the Gergovie Wines team an easier way to manage their catalogue, orders and website content, while providing a flexible foundation for the business to grow.
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HAKD Health partnered with GreenBerry to migrate their existing WordPress website to Shopify, with subscriptions forming the central focus of the new ecommerce experience.
The project included the migration and restructuring of products, content and key pages, alongside the development of a responsive Shopify storefront designed to make discovering, purchasing and subscribing to HAKD Health products simple across mobile and desktop.
The new website provides a streamlined subscription journey while giving the HAKD Health team an easier way to manage products, recurring orders and website content. It also establishes a scalable foundation to support the brand’s continued growth.
https://hakdhealth.com/
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What’s your go to Shopify theme when you’re building a custom theme?
I always start with Shopify Horizon as the base, bolt on Tailwind CSS, and build from there.
I've built loads of custom theme's this way, its so much easier than buying a premium theme and trying to modify it. It also eliminates bloat and pointless blocks and functionality.
One day I'll get around to creating my own base theme but there's never time to even get started on that!
An animated feature visual I created with Jitter, using a simple conversation to show how leads are pre-qualified by an AI assistant before entering the sales pipeline.
Quantum Pay & Fraud Shield - Global Checkout & Edge Defense
Global multi-currency checkout infrastructure with sub-100ms edge fraud pre-scoring and custom Stripe Radar rules. Dynamically evaluates 20+ behavioral signals to apply step-up 3DS 2.0 only on anomalous risks, cutting false declines by 65% with a 99.98% clean transaction rate.
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Nova Botanics DTC - High-Volume Subscription Platform
Tailored health & wellness DTC subscription platform driving +28% customer retention lift and -34% churn. Engineered self-serve subscriber frequency hub (30/60/90 days), 1-click flavour swaps, and predictive smart dunning retry logic recovering $340k+ in recurring ARR.