Quarterly B2B Newsletter Design and Development

A responsive, easy-to-adapt email template for a quarterly B2B research newsletter aimed at small business owners, designed and built for ongoing community engagement. Challenge

The client needed to communicate research findings and updates to a community of small business owners in a clear, engaging way. The original content was text-heavy and difficult to scan. The newsletter had to feel professional, brand-aligned, and easy to manage internally. It also needed to balance desktop-first viewing with responsive behaviour for mobile users.

Using the brand guidelines and the design system in place on the client’s existing platform, I created a clean, structured layout to make the research content more digestible. I focused on improving visual hierarchy, scannability, and clarity. I then developed the newsletter in fully responsive HTML/CSS, tested it across email clients, and optimised it for both readability and maintainability. The final build allowed non-technical team members to update and reuse the template for future issues with minimal support.

The redesigned newsletter led to stronger engagement from the client’s B2B community and was well received by stakeholders. The flexible template system is still in use, making quarterly sends more efficient and less reliant on design resources. It helped the client deliver insights clearly while maintaining a consistent and professional tone.