Verve needed to reconnect with existing food and drink sector clients while attracting new leads. The campaign centred on a TikTok food trends report and webinar, with a fast turnaround and evolving content. The challenge was to create a visually consistent, engaging, multi-channel campaign while managing shifting requirements and tight deadlines.

I worked with a refreshed set of campaign brand assets to create bespoke visuals across multiple channels. This included a mobile-first webinar landing page, recruitment and follow-up emails, LinkedIn carousels, animations, and supporting report design. I collaborated closely with marketing and research teams as the report evolved, ensuring designs remained consistent, accessible and clear throughout. I also supported HubSpot and Zoom integration for automated webinar sign-ups and follow-ups.

The campaign successfully drove strong webinar registrations and report downloads, delivering a seamless multi-channel experience. Campaign assets were scalable and have since been adapted for future industry reports and webinars, while automation improved internal processes and user experience.

I can help you with:

📧 Custom email templates designed to drive engagement

🔧 Optimised email systems that integrate seamlessly with your CRM

💡 Expert email strategy to maximise deliverability and open rates