VIPs are AI-powered simulations of real target audiences, built using trusted data. As a new and innovative product, VIPs needed a distinctive visual identity to drive awareness and conversions among B2B in-house researchers.

To establish a bold and recognisable look, I incorporated:

Cut-out images of diverse personas with half-coloured overlays

Cherry purple Verve background to maintain brand consistency

White text on black backgrounds for strong contrast and readability

The branding system was applied across emails, social media, and sales presentations, creating a cohesive visual identity that supports the product’s positioning.

Database engagement doubled since early 2024.

Multiple clients onboarded, with positive feedback.

Comprehensive design templates developed for future campaigns.

I can help you with:

✔️ Brand Identity Design: Logos, colour palettes, typography, and visual guidelines to elevate your brand presence.

✔️ Custom Email Templates: Responsive, CRM-friendly designs for campaigns, newsletters, and transactional emails.

✔️ Web Ads & Digital Banners: Eye-catching, conversion-focused graphics optimised for all digital platforms.

✔️ Print Advertisements: Professionally designed flyers, posters, and event collateral to support your offline marketing.