Verve Wrapped 2024
A Fresh Take on End-of-Year Marketing
Challenge
Create a visually engaging, high-impact design for Verve’s end-of-year marketing campaign, inspired by Spotify Wrapped. The branding had to feel adjacent to Verve’s identity but entirely new, ensuring it stood out while remaining recognizable.
Approach
Developed a unique visual identity that balanced Verve’s branding with a fresh, dynamic aesthetic.
Designed social media assets, including carousels, to drive engagement and maximize shareability.
Created a visually engaging, responsive newsletter that wrapped up the year’s highlights in a bold, engaging format.
Result
Successfully established a distinct yet brand-aligned visual style for the campaign.
Increased engagement across Verve’s social media platforms with carousel posts.
Delivered an end-of-year newsletter that resonated with Verve’s audience, maintaining high open and click-through rates.
Verve Wrapped 2024 Newsletter
Verve Wrapped 2024 Newsletter - mobile only
Verve Wrapped 2024 Newselter - full detail
LinkedIn Carousel (part 2)
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