My approach centred on turning raw data into something that supported quick decisions. High-signal information was surfaced early so users could tell at a glance whether a homeowner was viable, while deeper property details sat behind discreet expansion panels for users who needed to verify specifics. Filters and sorting helped users narrow large sets of results without breaking flow. On the marketing side, the landing page framed KnockIQ around reduced wasted outreach and improved close rates, giving buyers a clear reason to adopt the tool without having to read between the lines.