Handled By Julia Logo Design

This branding project centers on capturing the essence of handcrafted artistry through the design of a logo and visual identity for a mug maker. At the heart of the brand is the celebration of individuality and craftsmanship—each mug is a unique piece with its own story, shape, and character, reflecting the hands that shaped it.

The logo concept draws inspiration from the most distinctive feature of a mug: its handle. Each handle, like each artisan, is different—curved, angular, bold, or delicate. These varied shapes come together to form a cohesive brand pattern, symbolizing the unity of diverse forms and the collective beauty of handmade work.

The visual identity uses these handle silhouettes to craft a flexible system—serving as graphic elements, textures, or icons—that reinforces the brand’s core message: no two pieces are alike, and that is their strength. This brand will stand as a tribute to the imperfections, stories, and personal touches that make each mug one-of-a-kind.

Deliverables include logo design, brand pattern, typography, color palette, and supporting visuals, all crafted to reflect the uniqueness, warmth, and authenticity of handmade ceramics.

Logo | Branding | Social Media Visuals | Illustration | Pattern Design 

Sole designer responsible for crafting the full brand identity, including logo design, supporting graphics, and high-quality mockups—ensuring a cohesive and visually compelling result across all deliverables.