Social Media Content & Rebranding | Better Earth
Ronan Drumm
Social Media Content + Rebrand ✦ Better Earth
Creating a flexible social content system for one of America’s fastest-growing solar companies
Better Earth needed to communicate with homeowners, sales teams, and commercial partners across a constant stream of campaigns. I created social media and promotional content that gave each message its own personality while building a more consistent and recognisable brand.
BE Instagram Grid
Who they are
Founded in 2019, Better Earth quickly became one of America’s fastest-growing residential solar providers and the eighth-largest in the country, according to Wood Mackenzie.
The company manages the solar journey from system design and permitting through to installation and ongoing support, helping homeowners transition to cleaner, more independent energy.
The challenge
Better Earth’s content had to serve several different audiences and objectives.
Homeowner promotions needed to communicate offers quickly. Collaborations with companies such as Tesla, GoodLeap, and LightReach had to balance multiple brands. Internal incentive posts needed to excite sales teams, while Instagram content had to build awareness and make the benefits of solar easier to understand.
The variety of messages, combined with an inconsistent multicoloured identity, made it difficult to maintain a clear visual presence.
BE - Promo Posts / Ads
I focused the visual direction around Better Earth green and the Pangea icon from its logo. A more controlled palette, clear typography, strong imagery, and flexible layouts gave the content a consistent foundation without making every post look the same.
The system was applied across product promotions, limited-time offers, partner campaigns, sales incentives, brand awareness, and solar education.
Each category could adopt the tone it needed, from polished product marketing to energetic sales competitions, while remaining unmistakably Better Earth.
BE - September Promo
BE - Sale Team Incentive Posts
BE - Company Collab Posts
The outcome
Better Earth gained a more cohesive social presence that could adapt to different audiences, partners, and campaigns.
Rather than producing a collection of disconnected posts, I created a recognisable system that helped one of America’s fastest-growing solar companies communicate with greater clarity, consistency, and confidence.
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Posted Jul 30, 2026
Developed a flexible social content system that gave Better Earth a more consistent and recognisable brand presence.
