pro
Simon Presland
Shopify Partner. Magento Developer. Custom Theme Specialist.
- $5k+
- Earned
- 1x
- Hired
- 5.00
- Rating
- 51
- Followers
What’s your go to Shopify theme when you’re building a custom theme?
I always start with Shopify Horizon as the base, bolt on Tailwind CSS, and build from there.
I've built loads of custom theme's this way, its so much easier than buying a premium theme and trying to modify it. It also eliminates bloat and pointless blocks and functionality.
One day I'll get around to creating my own base theme but there's never time to even get started on that!
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Hungry? You will be.
Yoli Pantry is a Korean American-owned food brand based in Los Angeles, creating savory cooking products rooted in Korean flavour and designed for the way people actually cook, quick meals, weeknight dinners, and everything in between.
I worked with them on a new custom Shopify theme focused on bringing the brand’s personality, product storytelling, and recipe-led content into a faster, more scalable experience.
The build centered around a mobile-first customer journey, flexible content sections, and a cleaner PDP experience to better support conversion and discovery across the range.
A big focus was balancing performance with storytelling — creating a site that feels editorial and brand-led, while still being easy to shop and manage day to day.
https://yolipantry.com/
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Really pleased to see this one go live.
IDEA are a London-based independent publisher, renowned bookshop, and fashion-adjacent brand, with a cult following (and some very good caps).
I worked with them to migrate from their 123 Reg store to a new custom Shopify build.
With 10,000 products, 350 Superbook articles, and a complex catalogue structure, this was a full-scale migration with a strong focus on preserving content and performance.
https://www.ideanow.online/
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Shopify Theme Implementation & Full Site Build
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