pro
Simon Presland
Shopify Partner. Magento Developer. Custom Theme Specialist.
- $5k+
- Earned
- 1x
- Hired
- 5.00
- Rating
- 38
- Followers
What’s your go to Shopify theme when you’re building a custom theme?
I always start with Shopify Horizon as the base, bolt on Tailwind CSS, and build from there.
I've built loads of custom theme's this way, its so much easier than buying a premium theme and trying to modify it. It also eliminates bloat and pointless blocks and functionality.
One day I'll get around to creating my own base theme but there's never time to even get started on that!
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Hungry? You will be.
Yoli Pantry is a Korean American-owned food brand based in Los Angeles, creating savory cooking products rooted in Korean flavour and designed for the way people actually cook, quick meals, weeknight dinners, and everything in between.
I worked with them on a new custom Shopify theme focused on bringing the brand’s personality, product storytelling, and recipe-led content into a faster, more scalable experience.
The build centered around a mobile-first customer journey, flexible content sections, and a cleaner PDP experience to better support conversion and discovery across the range.
A big focus was balancing performance with storytelling — creating a site that feels editorial and brand-led, while still being easy to shop and manage day to day.
https://yolipantry.com/
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Really pleased to see this one go live.
IDEA are a London-based independent publisher, renowned bookshop, and fashion-adjacent brand, with a cult following (and some very good caps).
I worked with them to migrate from their 123 Reg store to a new custom Shopify build.
With 10,000 products, 350 Superbook articles, and a complex catalogue structure, this was a full-scale migration with a strong focus on preserving content and performance.
https://www.ideanow.online/
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Shopify Theme Implementation & Full Site Build
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Another day, another site. Great to see entirely well live after a last minute sprint to get a host of custom blocks created! They are a Colorado based company building category-defining brands in Personal and Feminine Care.
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Great to see Masworth successfully go live with its WooCommerce to Shopify migration, alongside the launch of new subscription options.
It’s been fantastic to be part of a project that delivered a more seamless customer experience, greater flexibility, and a stronger platform for future growth.
Now, go buy some olive oil!
https://www.masworth.co.uk
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First completed Contra project.
Amalli Talli are a US based fashion brand, and required a fully custom Shopify build developed directly from a Figma design.
The new theme was implemented pixel-perfect, ensuring the live experience matched the original design files precisely across all devices.
The build focused on translating the brand’s visual identity into a high-quality, performant Shopify storefront, combining clean front-end development with a smooth, intuitive shopping experience.
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Really happy to see this one go live.
Flow Gallery is a refined Notting Hill gallery curating internationally-acclaimed British and global contemporary craft for the soulful home.
The project involved migrating their current website from SquareSpace to Shopify without losing their minimalist, gallery-style aesthetic with a clear, refined visual identity.
Along with the design work over 800 products, 100 artist pages and numerous blogs where also migrated to ensure a seamless transition to Shopify.
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Stompa, another long-time client of GreenBerry, had reached the limits of what SellerDeck could offer. After collaborating with GreenBerry over several years, they entrusted the us to lead their transition to Adobe Commerce.
The project involved the migration of products, categories, orders, customer accounts, and CMS pages from the existing site, ensuring no search engine traffic was lost.
We also leveraged Adobe Commerce’s multi-site functionality to create a dedicated trade platform, enabling Stompa’s trade customers to conveniently place orders online.
stompa.com
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GreenBerry helped Nobile Loom launch their new Shopify site with a custom-built, modern template that perfectly reflects their premium brand.
The website offers a sleek, user-friendly experience with a focus on showcasing their high-quality socks in an elegant way.
nobleloomsocks.com (https://nobleloomsocks.com)
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GreenBerry assisted Croylek in seamlessly migrating their website from Magento to Shopify, ensuring a smooth transition while maintaining their brand identity and enhancing the user experience.
This migration included meticulous planning and execution to preserve essential data, organic traffic, optimise site performance, and leverage Shopify’s robust features to better support Croylek’s business goals.
croylek.com
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Having encountered a number of major limitations with WooCommerce, AdsPlay turned to GreenBerry to help them move to Shopify.
The project involved the migration of products, categories, and CMS pages from the existing site, ensuring no search engine traffic was lost.
GreenBerry developed a custom Shopify theme for AdsPlay, closely reflecting their previous website's design while leveraging all the native features and capabilities Shopify has to offer.
www.media.co.uk
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This has been a fun one!
I’m really proud to share the launch of crumora.com (http://crumora.com), a fresh, bold e-commerce experience built on Shopify, with a fully custom React-powered product customiser.
Crumora UK (https://www.linkedin.com/company/crumoracookies/) is all about creativity and personalisation, and the site reflects that.
The customiser lets customers design their products in real-time, it's smooth, responsive, and built to scale. It’s a great example of blending Shopify’s flexibility with the power of React for a seamless user journey.
This project has been about more than just building a store, it’s about creating an engaging, interactive experience that drives both conversion and brand identity.
NOW GO BUY COOKIES!
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