Companiย is a whimsical cafรฉ concept designed for people and their pets to relax, snack, and sip together. From branding to spatial storytelling, the goal was to create a cozy, colour-forward world that feels equal parts playful and premium.
This fictional project explores how branding can be immersive, emotional, and downright fun especially when it brings pets into the picture. Compani blends bold colour palettes, charming illustrations, and thoughtful customer experience design to craft a cafรฉ where dogs sipย Puppuccinos, cats purr overย Mewcchiatos, and bunny guests nibbleย Croissniffsย while their humans enjoy a latte and good company.
Key deliverables included:
Logo & Identity Designย with a quirky, pet-inspired wordmark
Custom Doodles & Iconographyย featuring a cast of cafรฉ-going animals
Punny Pet Menu Illustrationsย (Spaghootie & Meatballs, anyone?)
Loyalty Card Designย with playful copywriting
3D Pop-Up Cafรฉ Conceptย showcasing branding in space
Realistic & Stylized Cafรฉ Scenesย for storytelling and social use
Compani is more than a cafรฉ, itโs a reminder that every moment shared with our pets is worth celebrating.
I used to start illustrating too early.
Now, before I create a single scene, I ask 6 simple questions that help me turn a manuscript into a clear, engaging illustration.
Iโm sharing the process in my #descriptchallenge entry. ๐จ๐
Whatโs one step in your creative process you wish you had learned sooner?