Brand Identity, Brand Collateral, Web Design

Made With Love is a passion project of mine. If I were to own a bakery, this project represents that vision. I developed the brand's identity, from the mission statement to the visual identity.

When I illustrated the logo, I wanted to make sure the shapes were not completely clean and perfect. The croissant shaped into a heart is hand-drawn, and the rough edges are made to mimic the organic nature of hand-made, not manufactured, pastries. Each aspect of the brand reflects the welcoming, down-to-earth, and loving personality of the bakery.