Pure Bagels Brand Identity Design

By using honey to sweeten their bagels, Pure Bagels delivers a bagel that not only tastes good but also focuses on a healthy meal to start your day or enjoy as an afternoon snack. This brand strives to focus on the simplicity, yet pops of color that life has to offer.

When collaborating with Pure Bagels, we aimed to highlight the delightful honey aspect of their bagel-making process, all while steering clear of traditional honey imagery like bees or pots. I chose to incorporate a honey stick instead—it’s a charming tool that symbolizes sweetness! Placing it at the heart of the logo conveys that it’s poised to sweeten the brand identity itself. Plus, the playful design of the rounded 'g' in "Bagels" cleverly reveals a hidden bagel, adding a delightful touch to the logo.

The carefully selected color palette radiates warmth and friendliness, creating an inviting atmosphere for the Pure Bagels brand. To further enrich the brand’s narrative, we developed a set of icons that are grouped into four categories: honey, bagel, health, and ingredients. These thoughtfully crafted icons not only enhance the visual story but also create a strong connection with customers, celebrating the essence of Pure Bagels!

Love what you are seeing? Feel free to reach out to me about working together on a branding, logo, or really any design project!

ashlynjackson@yahoo.com