I had the pleasure of creating the branding and logo design for KEISH Design Studio, a newly established creative agency. They offer various design services including graphic design, UX/UI, web design, social media, branding, and more. The distinctive logo features a lowercase 'K' intricately designed to incorporate a unique configuration. It comprises a distinctive half of the 'K' complemented by a stacked, three-kidney bean design on the right side. The symbolism behind the three kidney beans emanates from the proprietor's personal narrative; having undergone a kidney transplant, which results in a person having three kidneys instead of any being removed. The complementary half of the icon is meticulously fashioned to emulate a chair, providing a visual association for the bean character. Within the framework of our brand, the Bean character has organically evolved to assume a pivotal role in our illustrative materials. This character is a captivating narrator, guiding our audience through our brand's diverse offerings and engaging narratives.