Green Connection

Logo Design

Studio: Aspen Theory Creative Direction: Kirsten Meyerson Design: Kirsten Meyerson, Ysa Flores

At Aspen Theory, I contributed to the redesign of the brandmark for Green Connection, a landscaping business based in Anchorage, Alaska. The goal was to refresh their long-standing logo while still honoring their roots. To achieve this, I simplified and refined the existing logo illustration, maintaining its recognizability and connection to the original design. As a Studio Assistant, I collaborated closely with Aspen Theory's founder and creative director, Kirsten Meyerson, to create the updated brandmark and its variations (excluding the wordmark and color palette).