Chronicle Books

Brand Design, Social Media Design, Marketing Design, Motion Design, Illustration

Company: Chronicle Books

Brand Director: Liz Rico

Year: July 2025 - Present

I currently work as a Brand Design Fellow at Chronicle Books, a book and gift publishing company. In my first six months, I contributed to over 100 brand and marketing projects supporting a wide range of publishing titles. These projects include original Chronicle IPs as well as products associated with Marvel, Studio Ghibli, LEGO, and The Beatles, including digital advertisements, social media content, occasional illustrations, seasonal campaigns, sell sheets, and more for various audiences.

Duties

Work closely with marketing, publicity, sales, and brand team to develop projects from concept to final delivery

Design brand and promotional assets that reflect the look and feel of books, games, and gifts while maintaining consistency with Chronicle's brand identity

Design within licensing guidelines of globally recognized brands

Created a print ad featured in November 2025 issues of Marvel comics, advertising Chronicle's Marvel products to a large-scale audience

Designed a magazine ad for Chronicle's Studio Ghibli products, carefully following their licensing guidelines to maintain authenticity

Designed multiple social assets for LEGO, ensuring the graphics followed their licensing guidelines while reflecting Chronicle's brand identity

Maintain brand consistency by designing within existing styles or creating original layouts that align with brand guidelines

Print and digital design

Typography, layout, and hierarchy

Cross-department and cross-company collaboration

Below, you may find selected examples of my work at Chronicle Books. Please feel free to navigate to a specific section using the table of contents below:

For this campaign, I collaborated with Senior Brand Designer Sarah Hamilton to create a fun, cheerful campaign that embodies Chronicle's spirit. While Sarah headed the project's creative direction, I drew the illustrations and animated the "35% off" lettering to make the campaign feel more lively and engaging.

I collaborated with the full Brand Team on Chronicle Books’ 2025 Holiday Campaign. While each team member had a distinct role, I was responsible for selecting the typeface for the “Gift Everyone the Best” type treatment and illustrating assets for selected category banners.