Chronicle Books
Ysa Flores
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Posted Jan 29, 2026
Brand Design Fellow at Chronicle Books, creating brand and marketing assets for books, games, gifts, and IPs like Marvel, LEGO, Studio Ghibli, and the Beatles.
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Timeline
Jul 9, 2025 - Ongoing
Services
Brand Design, Social Media Design, Marketing Design, Illustration
Credits
Company: Chronicle Books
Brand Director: Liz Rico
Year: July 2025 - Present
About
I currently work as a Brand Design Fellow at Chronicle Books, a book and gift publishing company. In my first six months, I contributed to over 100 brand and marketing projects supporting a wide range of publishing titles. These projects include original Chronicle IPs as well as products associated with Marvel, Studio Ghibli, LEGO, and The Beatles, including digital advertisements, social media content, occasional illustrations, seasonal campaigns, sell sheets, and more for various audiences.
Duties
Work closely with marketing, publicity, sales, and brand team to develop projects from concept to final delivery
Design brand and promotional assets that reflect the look and feel of books, games, and gifts while maintaining consistency with Chronicle's brand identity
Design within licensing guidelines of globally recognized brands
Highlights
Created a print ad featured in November 2025 issues of Marvel comics, advertising Chronicle's Marvel products to a large-scale audience
Designed a magazine ad for Chronicle's Studio Ghibli products, carefully following their licensing guidelines to maintain authenticity
Designed multiple social assets for LEGO, ensuring the graphics followed their licensing guidelines while reflecting Chronicle's brand identity
Skills
Maintain brand consistency by designing within existing styles or creating original layouts that align with brand guidelines
Print and digital design
Typography, layout, and hierarchy
Cross-department and cross-company collaboration
Below, you may find selected examples of my work at Chronicle Books. Please feel free to navigate to a specific section using the table of contents below:
Social Media
Instagram posts range from flatlays to carousels of featured books and formats, reflecting the visual look and feel of each while maintaining Chronicle's brand identity.
Instagram Reel Covers for the monthly Creator Spotlights.
(Above) A monthly carousel I created to highlight new book releases and formats.| (Below) Illustrated elements for various projects, including this Christmas Eve post where I illustrated the tree and designed the layout (the hero characters were pre-existing assets from Chronicle). I also create animated reels as requested to showcase titles and campaigns.
Digital Advertisements
B2B ad for Tiny T. Rex Tries Soccer, targeting professional buyers in the book industry. (Allow a few seconds for each frame of the GIF.)
B2B ad for 'The Beatles Anthology 25th Anniversary Edition', targeting professional buyers in the book industry. (Allow a few seconds for each frame of the GIF.)
B2B ad for 'The Faraway Forest', targeting school and library buyers within the education book market.
Print Advertisements
(Left) Marvel House print ad that was featured in November 2025 issues of Marvel comics. | (Right) Studio Ghibli ad featured in Pop Insider Magazine.
Influencer Marketing
Designed a letter for the 'Stories for Romantics' boxed set, included in influencer packages for its release.