Chronicle Books

Brand Design, Social Media Design, Marketing Design, Motion Design, Illustration

Company: Chronicle Books

Brand Director: Liz Rico

Year: July 2025 - Present

I currently work as a Brand Design Fellow at Chronicle Books, a book and gift publishing company. In my first six months, I contributed to over 100 brand and marketing projects supporting a wide range of publishing titles. These projects include original Chronicle IPs as well as products associated with Sesame Street, Marvel, Studio Ghibli, Star Wars, LEGO, and more, including digital advertisements, social media content, occasional illustrations, seasonal campaigns, sell sheets, and more for various audiences.

Duties

Work closely with marketing, publicity, sales, and brand team to develop projects from concept to final delivery

Design brand and promotional assets that reflect the look and feel of books, games, and gifts while maintaining consistency with Chronicle's brand identity

Design within licensing guidelines of globally recognized brands

Designed multiple assets for Sesame Street's The Momster at the End of this Book marketing campaign, ranging from digital ads to influencer mailing materials

Created a print ad featured in November 2025 issues of Marvel comics, advertising Chronicle's Marvel products to a large-scale audience

Designed a magazine ad for Chronicle's Studio Ghibli products, carefully following their licensing guidelines to maintain authenticity

Designed multiple social assets for LEGO, ensuring the graphics followed their licensing guidelines while reflecting Chronicle's brand identity

For this campaign, I collaborated with Senior Brand Designer Sarah Hamilton to create a fun, cheerful campaign that embodies Chronicle's spirit. While Sarah headed the project's creative direction, I drew the illustrations and animated the "35% off" lettering to make the campaign feel more lively and engaging.

Instagram posts range from flatlays to carousels of featured books and formats, reflecting the visual look and feel of each product while maintaining Chronicle's brand identity.

The Momster at the End of this Book (2026)

Applying the style and elements of the book's design, I designed most of the marketing materials for the new Sesame Street book, The Momster at the End of this Book. Promotional materials include mailer packaging design for influencers, multiple ads to booksellers, a sell sheet, Amazon A+ graphics, and social graphics for booksellers to use on their own channels.

Marvel House print ad that was featured in November 2025 issues of Marvel comics advertising various Marvel books published by Chronicle.

Half-page ad for Pop Insider Magazine promoting officially licensed Studio Ghibli journals.

A printable guide for influencers and booksellers to host their own Cake Picnic, based on the book of the same name by Elisa Sunga.

For this children’s book, the marketing team wanted a printable activity kit for toddlers through elementary-aged kids, inspired by the book’s interactive flaps and folds.

I designed the paper museum, thinking through how kids would cut, fold, and build each piece. The final design, including the maze and visual instructions, was refined through hands-on testing and iteration.

Every now and then, I create motion graphics for the Chronicle Books Instagram. Below are reels I made for Murdle in the Mystery Mansion (in collaboration with Sarah Hamilton) and National Bird Day.

For this post, the Social Team envisioned several original Chronicle hero characters decorating a Christmas tree together. I pulled the original character illustrations from their respective books, selecting poses that naturally fit the scene to avoid a cut-and-paste feel. I then digitally illustrated the tree, ornaments, and other miscellaneous elements to bring the final images together.