Increasing Efficiency By 25% at LAPHIL

Melissa Higareda

In my role as a Production Artist at the Los Angeles Philharmonic, I significantly contributed to designing and producing marketing materials that reflected the organization's innovative vibe. Working closely with senior creatives and outside partners, I played a key part in making sure the LA Phil brand was clearly and consistently shown across various platforms. My efforts resulted in a 25% boost in work efficiency and faster project completion, along with a noticeable rise in how well the LA Phil brand was recognized. This highlighted my dedication to improving processes and strengthening the LA Phil's visual appeal.
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Posted Mar 3, 2024

In my role as a Production Artist at the Los Angeles Philharmonic, I significantly contributed to designing and producing marketing materials.

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Los Angeles Philharmonic Association

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